Using networking and social media to keep up to date with your contacts
Recently a number of people have approached me and, in conversation it has turned out that they weren’t at all up to date with my life and my business. In fact, on a couple of occasions they were approaching me believing I was still in a previous role.
These weren’t chance meetings either, people had actively called me.
Now I don’t expect people to keep up to date with what I’m doing. As I mention every time I speak, people are interested in their own stuff first.
So think about that for a second. If people are interested in their own stuff first, why wouldn’t you find out a little bit about them and their stuff before you approach them?
In 2016 you have so many options to make sure you are up to date. People actively broadcast what they are doing, both socially and in their business life, on Facebook, LinkedIn and Twitter. Making sure that you know what they’ve been doing recently, including what articles they’ve published and what they’re talking about, not only saves you wasting your time if they’ve moved on but also puts you several steps ahead of anyone who hasn’t done their research.
At every business networking event, during the open networking parts of the meeting and during the 121s, you have ample opportunity to find out about the other person’s life and business, before you ever need to start telling them about what you do.
If you’re about to get in touch with someone, and you want to make the right impression, demonstrating that you have genuinely shown an interest in their life and their business may well be the unfair advantage you were looking for.