The X Factor syndrome in networking

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Have you spotted people with X Factor syndrome?

They’ve got the world’s best business idea, because they were really excited about the idea and their family and mates all agreed with them and told them it was brilliant.

Then they go networking and after a few months nobody has bought from them, but that’s ok, the people at that networking group are stupid, so they move onto another one. After a few months they discover it wasn’t the original networking group that was at fault it was networking generally and, despite what they believed would happen they got no business from networking at all, so can confidently tell people that networking doesn’t work.

They forget to mention, of course, that their other marketing methods weren’t working out either and they weren’t actually selling anything, anywhere.

Here’s the thing with networking – it is honest. If your product or service is wrong, or your approach to selling it is wrong, people just won’t buy. They’ll do it politely mind, but they won’t ever reach for their debit card. I know this, I’ve been there, more than once, and it is one of the facets of networking I love the most.

You have a choice. You can blame networking, because all your mates told you your idea was brilliant, or you can adjust your product, service or approach to suit. Once again, I’ve done this many times.

Ultimately some people just can’t sing, but they might be able to dance, or juggle, or do exciting things with a small dog.

And what I’ve always loved about networking, as many of you know, is that you always get a second chance to make a first impression.

Is it really networking’s fault? Or could you make some tiny changes which would have massive results? Ultimately only you can answer that.


PS – if you want to know how to make things work in networking, we should probably talk – stefanthomas.biz/services

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