Networking – don’t just turn up when you’ve got something for sale
Regular networkers, people who use networking to build their business, are very used to the people who only turn up when they’ve got something for sale.
If you do any networking, you’ve probably heard it “I’m sorry I’ve not been for six months, I’ve been really busy, but I thought I’d come today as I have this event/special offer/new service to promote”.
Just think, for a moment, about the message that gives to the other people in the room. This person is only interested in them when they have something to sell. As if the rest of the time they should just sit there and wait for them, purchase orders ready to go with whatever amazing special offer is on offer.
I don’t necessarily believe that networking needs to be a long game. Sure, some opportunities can take months or years to come to fruition, but it IS possible to accelerate the Meet – Like – Know – Trust, so that you can be doing business quickly.
The way to do that though, isn’t to just turn up when you need something from the rest of the people in the room. The old adage is that you should build your network when you don’t need it, so that it is there when you do.
If you only turn up when you have something to sell, and then disappear again, you are also risking not being there when people ARE ready to buy. Everyone has a busy life, and they may have been almost ready to buy from you, but at the moment they were ready you weren’t there and their busy life moved them onto something else.
The opportunities to keep in touch with people in 2016, even if you aren’t physically in the room with them, are greater than they have ever been. Email, Twitter, LinkedIn, Facebook, Instagram, THE TELEPHONE (yep, it’s still perfectly acceptable and legal in 2016 to actually pick up the ‘phone and talk to people) have never been greater. Use these opportunities. Keep regularly in touch with your network. Keep growing your network, daily. Be there constantly and then people will be much more receptive to what you have to sell, when you want to sell it.