My tips for building your audience on Periscope

Periscope

I’ve not been using Periscope for that long, but I’m building up a following and it’s growing.

If you’ve not found me already, then I’m, predictably, @NoRedBraces on there.

Before presuming that you all know what Periscope is, if you don’t, then check it out on iOS or Android.
A bit like Twitter, but with live streaming video.

I’ve watched a number of other people’s ‘scopes, as well as doing my own, and here is what I reckon wins on this relatively new platform:

  1. Help people by giving them a time to watch you and stick to it – I have a regular show which goes out at 8:30pm on a Monday for half an hour. I also do some random stuff through the week but that regular show gets, by far, the biggest audience. Instead of just hoping that people will be available to watch me, those people who want to are able to schedule it in.
  2. Make sure you set Periscope to let your Twitter followers know you are going live AND read Richard Eaton’s excellent tip for getting more viewers here – “How to quadruple your Periscope audience”. When people follow you on other platforms, they are already bought into you. Make sure you tweet and Facebook that you are going live at a particular time and then tweet and Facebook the link as you go live.
  3. Have a plan for each ‘scope. When I go live on Monday nights I have a card somewhere within my eyeline with some topic headlines on it. I prepare it in advance, often based on questions people have asked me about networking during the week. That way, I don’t have to run out of things to say or dry up, I always know what the next topic is.
  4. STOP thinking about it as a broadcast. People can, and do, interact by typing their comments in. The engagement factor on Periscope can be huge if you use it right. Far too often I watch people ignoring the comments and questions at the bottom that people have spent time typing. I get FAR more engagement by running each ‘scope as a conversation, answering the questions in real time.
  5. Give people a reason to keep coming back. Everyone has limited time so you need to make sure that they get real value from your ‘scopes. Think about your content just as you would in a blog, podcast or video blog. People have pretty much unlimited choice now what they watch and listen to.

I now really enjoy my ‘scopes. I also keep my Twitter feed in front of me on my Chromebook as I get some questions coming in on Twitter for people who are watching the ‘scope in a browser rather than on an app.

I have seen some really imaginative uses of Periscope. Remember, as with every social media platform, engagement and quality content are vital.

If you’re going to be doing a ‘scope anytime soon, tweet me @NoRedBraces to let me know and, if I possibly can, I will be there.

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