Business Networking – is consistency the key?
Here’s why I think consistency really is one of the keys to business networking.
When you meet people at networking events, they are at different stages in their life, their business and their openness to buying new products or services. It would be fantastic if everyone came with a label saying how likely they are to buy our stuff today. But they don’t.
If we knew exactly when people would be ready to buy from us, we could turn up just at that moment, but it simply isn’t that simple.
Being there consistently – at the networking events and across social media, enables you to have a better chance of being in the right place at the right time when the penny drops for someone why they need your product or service.
People may have loved what you had to say today, but they just don’t need what you’re selling right now. They may love what you have to say in a couple of months, but they just haven’t worked out how to incorporate what you’re doing into what they’re doing.
They may finally decide exactly why I need your stuff in six months, but you’ve dropped off the radar. At that point they face a choice – see if they can find your card and your contact details, or deal with someone who does something similar and is on their radar at that moment. Convenience often wins.
It has never been easier to remain in touch with people. Even in between networking events you have Twitter, LinkedIn, Facebook, Google+, Instagram, Email, the ‘phone (yep it’s still ok to pick up the phone and actually talk to people).
It’s never been easier to be there and yet many people don’t bother. Be there consistently, regularly, repeatedly, and be there on their terms, and you have a much better chance of being remembered at the point someone is ready to buy from you.